5 Big Reasons to Choose Facebook for Paid Marketing

Compared to other forms of paid traffic methods, advertising on Facebook is one of the most affordable ways to promote your affiliate or info product and is also one of the most effective.

Facebook is one of the most popular sites on the Internet. Plus, because of the site’s ability to determine its users’ individual preferences and interests, Facebook has the ability to put your ad on the pages of only those people who have expressed an interest in the types of products or services you provide.

Facebook is the second most popular website on the internet, after Google. Its targeted advertising allows you to present your ad to specific groups of people based on age, personal interests and more.

The site can even crawl through user profiles to place your ads only on pages that mention a specific keyword.

Unlike Google AdWords, Facebook gives you the ability to create your own images to be included on your ads, as well as offering additional character length for ad descriptions. Facebook users are also more interactive than Google users because they come to the site not only to consume information, but also to create it. This often results in a higher retention rate, which improves your ad’s visibility.

Facebook ads also facilitate multiple views by a single viewer, so your ad has a better chance of being noticed or having a positive effect. Because a high percentage of Facebook users visit the site several times per day, your ad can be seen multiple times, improving its impact.

The other thing about Facebook is that it gives you the option of choosing between either Pay Per Click or Pay Per Impression pay structures so you can tailor your ad campaign based on your budget and other preferences.

Another thing to consider is that Facebook is also one of the most-visited sites on mobile devices such as smart phones. So this gives you the ability to reach your customers not only while they are using their computers and laptops, but anytime during their day.

 

Okay, now, when somebody signs up for a free Facebook account, they are asked to provide a lot of information about themselves, starting with basic information such as their gender and where they live, their age, all of which is helpful for the advertiser in tailoring their ads to specific targets. As the person continues to use Facebook, they continue to provide information about their preferences and interests.

For example, every time they “Like” a status update or page, visits special interest pages, or is part of a network of people with shared interest this information is stored by Facebook and can be used by the site to get your ad in front of the best prospective customers. Facebook ads are a great option for affiliate marketers, for people who don’t have a lot of money in their budget for advertising. That’s because you can get your ads in front of highly targeted customers for as little as a few dollars per day.

The most effective Facebook ads have a well-thought out plan starting with the design of the ad. The advertisers also needs to have a clear idea of which demographics they are trying to reach, what time of the day will have the most impact, and what rules Facebook should use to control your daily costs as well as make sure you are not spending money on the wrong Facebook ads.

By creating effective rules, you can temporarily stop your ads if they are generating low Click-Through-Rates … or C-T-Rs … or high CPCs. Creating an effective Facebook ad campaign requires a lot of testing and tweaking. As you try different approaches, you can improve the performance of your Facebook marketing for optimal value.

 

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