Instagram, once the red-headed stepchild of the social media world, has now turned into a runaway beer truck, exceeding seven hundred million users in early 2017. Businesses are now adopting the social media platform as a primary method of generating revenue. Today, Instagram boasts over one million advertisers.
So if everyone else is on Instagram, why aren’t you? Leveraging Instagram is a huge opportunity for your business. The potential Instagram provides from a marketing perspective is enormous. So let’s get started.
Use Those #hashtags
Hashtags are everywhere. You can use them with other social media giants like Pinterest, Twitter, and –you guessed it– Instagram. Since you can leverage hashtags across several different platforms, they’re a great way to drive traffic to your brand.
Develop a campaign with a clever and unique hashtag, create compelling and engaging content around it, and watch your traffic grow.
Relate While Staying Relevant
Your target audience should always be on your mind. Not necessarily at the forefront, but somewhere in there. For Instagram, the question you need to ask is, ‘Why is my ideal customer on Instagram?’ Find creative and fun ways to stay relevant to your product, while relating to your client base.
This one should be a no-brainer, but promote your Instagram channel with the same efforts you put behind your other social media networks. Add an Instagram icon to your web page or product pages, run campaigns, and use those hashtags! Build up an enticing and exciting brand, then promote the heck out of it.
Connect with Followers
Building your customer base is essential, as is using those hashtags. Seriously, use them! But don’t disregard the followers you already have. Like comments, reply to posts, and even follow those that follow you.
Follow your Followers
This is a powerful tool to make your followers feel special. Image how excited you would be if your favorite brand or celebrity followed you on social media. If you want others to engage and interact with your posts, then it stands to reason that they expect the same. The more active you are, the more exposure and publicity you’ll gain.
Great artists steal. That doesn’t mean it’s okay to plagiarize or outright copy content posted on another Instagram account. It means you find inspiration in what others are sharing. Follow great brands that post incredible content and repost with a credit to the original poster, or use it by giving it your creative flavor.
Be an Industry Expert
You probably already are an industry expert. Now show everyone else that you are. By promoting other people’s posts, you show your followers that you value industry collaboration and you think what other people in your industry are doing is relevant.
Use Instagram’s Tools
Instagram offers many tools that allow you to track performance, get notified of changes, and adorn your photos. It’s important that you know how to use them all.
Familiarize yourself with all of the filters, editing tools, and special effects. If you’re a sole owner, seek out opinions before posting. Find creative ways to manipulate your photos to provide a visually compelling product.
Use the business tools Instagram provides. You have access to a lot of information, including impressions, clicks, views, and reach. The tools provided allow for a granular look at all the stats surrounding your account.
Beauty is Everywhere
Determine how your company sees the world, then find a way to make it meaningful to others. Use your account to share your vision and creativity. Begin a hashtag campaign and let your followers do the work by posting photos they capture.
Hopefully, these tips offer insight into ways to start marketing more effectively with Instagram. Don’t just settle for surface level opportunities, dig deeper and find meaningful and substantial content. Relate to your followers and show them why they should use you. Show, don’t tell.