6 Tips To Retain Customers With Internet Marketing Strategies
Where does the majority of your sales come from, new customers or existing customers? If you answer new customers, then you’re missing out on the best prospects that you have.
Studies show that it costs about five times more to gain a new customer than to retain an existing customer. So, if you want to grow your business, you need to invest in customer retention. Keeping your existing customers is incredibly beneficial. These are the customers that are more likely to spend more, recommend you to their friends and family, and provide consistent sales over a long period of time.
With that in mind, there are 6 simple solutions that you can use to keep these coveted customers.
The first solution is to setup a mailing list and keep your list organized. You need a way of tracking customers and following up with emails. So, if you don’t already use mailing lists, set up an account with an email marketing program. You can then set up triggers to automatically follow-up with an email when a specific event occurs, such as a purchase or after a certain number of weeks go by without a purchase.
The next solution is to remind them why they’ve made a good decision in purchasing your product or service. You should use a follow-up email, not only to say thank you for the purchase but also to give them something of value. With your follow-up email, you could include a link to an article or a video tutorial that offers tips and suggestions for getting more out of your product or service.
The third solution for bringing back existing customers is to send a reminder email. Again, you can set a trigger to automatically send out one of these emails when a customer hasn’t made a purchase after a couple of months. Encourage them to come back by giving them a special offer or discount on your products and services.
A fourth option is to ask for their feedback. Find out why they’re not coming back. This could be reserved for customers that have disappeared for four to six months. Sending an email asking for their input, such as the reason why they haven’t made a purchase, shows that you value their feedback.
Next, you need to learn how to properly deal with customer complaints. It’s possible to turn a dissatisfied customer into a happy customer. If they feel that you don’t address their concerns, they may vent their frustrations online, where potential customers could see the negative reaction to your products or services.
You should always do your best to address complaints. Respond quickly and politely. Find out what the exact problem is and what you can do to solve it. If possible, this should be handled privately, either through direct messages or email, taking the conversation away from the court of public opinion.
The final solution for increasing customer retention is to make sure that you deliver quality products and services. If they’re happy with their purchase, your customers are likely to come back for more. This repeat business is crucial to your success. But, you won’t get repeat business if you don’t have a good product or service. If you receive regular complaints, find a way to improve your offerings.
You now have a few solutions that you can put into practice to help keep existing customers. Don’t squander your efforts to gain new customers. You know how hard it can be to build trust with a new prospect and actually get them to make a purchase. Once you get them, you need to keep them.
Again, start by using an email client or an email marketing program to track customer interactions and set triggers. You can use this to implement nearly all the solutions discussed.
I hope you benefit from these suggestions. Remember to check back each week for updated lessons. Or, better yet, you can click on the subscribe button below to get more of these educational videos as they get released.