Amsoil is the first company to bring synthetic lubricants to the automotive market. Amsoil markets their products through a multi-level marketing (MLM) network of dealers who sell to defined customer types known as wholesale customers, retail accounts and commercial accounts. The company also owns and manages an MLM subsidiary called Altrum, which markets nutritional supplements. In addition, Amsoil also owns a natural liquid organic fertilizer division called AGGrand, which is primarily used in home, gardens, greenhouses, golf courses, lawncare, crop farms, ranches, and commercial farming.
Amsoil was founded by Lt. Colonel Al Amatuzio. As a jet fighter squadron commander, he had the opportunity to witness synthetic lubricants in action. These kinds of oils are used exclusively in jet engines because of three characteristics: the ability to reduce friction and wear on engine components, the ability to function dependably at severe temperature extremes, and an ability to withstand rigorous and lengthy engine operation without chemical breakdown. He first created and introduced the first synthetic motor oil formulation that met the API (American Petroleum Institute) service requirements and his first can of 10W40 synthetic motor oil was the birth of the industry.
Amsoil manufactures its products in Superior, Wisconsin and then ships these products to their regional distribution centers. The company has 14 of these centers worldwide. Once at the product distribution centers, the products are stored until they are ordered. Once ordered, the items are drop shipped directly to customers.
Amsoil’s primary success stems out from being the very first company in America to release synthetic motor oil for a diesel engine, a turbo charged engine, a racing engine, and even a marine engine. Their drive for performance and reliability has made the company a leader in their field. They have been continually developing new products and motor oils into different types, and have made many specialized oils for different applications.
When it comes to engine oil performance, Amsoil leads the way. They just don’t specialize in motor oils but they also specialize in any type of lubricant or grease than can be synthetic. This includes normal grease for gears down to specialized oils that go directly into a turbo. Amsoil’s product line is nearly endless when you consider all of the different types of lubricants and greases for all the different types of applications.
Amsoil does not only take high pride in their products, facilities, and employees. They also spend a lot of money on research and development to ensure that they remain to be the leader in their type of industry. They have been consistently on the top and they have always taken pride at how well the company adapts and leads the industry.
Amsoil has been the industry leader for decades and has always excelled at releasing the best products in automotive care. Thus, Amsoil synthetic lubricants have expanded the boundaries of lubrication science and redefined the performance possibilities of modern machinery and engines.