Amsoil is the first company to bring synthetic lubricants to the automotive market. Amsoil markets their products through a multi-level marketing (MLM) network of dealers who sell to defined customer types known as wholesale customers, retail accounts and commercial accounts. The company also owns and manages an MLM subsidiary called Altrum, which markets nutritional supplements. In addition, Amsoil also owns a natural liquid organic fertilizer division called AGGrand, which is primarily used in home, gardens, greenhouses, golf courses, lawncare, crop farms, ranches, and commercial farming.