Adding a blog to your company’s website can help inform your customers about new inventory, keep fresh content on your website, and increase your traffic. If you’ve worked hard on your company blog and still aren’t seeing the results you had hoped, here are a few proven strategies that can help give your traffic a boost.
The first thing you want to do is make sure that your blog goes viral. You may think that you’re adding viral content to your blog by writing about trending topics, but there’s more to it than that. If you pay attention to what other blogs are doing (that actually are viral blogs), you will get a few pointers on what you should change about your own blog, such as…
The headline. What makes you want to click on a link and read a blog post? A compelling headline. This is a concept that has been around long before the Internet was a thing. How do you think that advertisers worked back in the day when the only resources they had available were newspaper ads? They wrote headlines that would leave the customer wanting to know more. You should do the same when you write a blog post so that the person has no other choice but to click the link.
Another proven method of increasing blog traffic is using clickbait. Yes, it has become a dirty word among online advertisers, however, if done correctly, you can use clickbait to your advantage without tricking your target audience into visiting your site. You do that by simply backing up the click through link with honest and truthful content.
The next tip is to make sure you have the right content length to make it viral. An online viral content publisher showed that they get the most shares with content that ranges from 3000 to 10000 words. They received more than 7.5k shares with that content compared to just under 5k shares with blogs that had less than 1000 words.
Remember the more words you have, the more opportunities you will have to add SEO keywords and phrases, backlinks, and other helpful extras that will bring more traffic to your company blog. However, many blog readers tend to zone out when they have thousands of words to read. Some appreciate shorter content that gets to the point faster. So, which is truly better?
Even though shorter posts may seem more popular, the best option is still more words. While everyone else is still writing 500-word posts, your longer and detailed blogs will stand out among your competitors. Plus, longer posts are great for organic leads which will make your content sharable and evergreen. That means that your blog content will have staying power and it can be repurposed multiple times.
Aside from an alluring headline, clickbait, and word count, you need to have an amazing idea for your blog topic so that it will go viral on social media. To do that, you need to learn more about your target audience. What are their interests? Their age groups? What type of content could you write that will get your consumers to click the link to find out more? If you’re still unsure about content ideas, you can visit websites such as Buzzsumo or Ubersuggest to generate ideas for you.
Check out the comments on you company’s Facebook page or read up on reviews. Are there products that your target audience would like to see from your brand? Are there issue that they would like to resolve? Gather ideas from these resources to help give your traffic a boost.
The best thing that you can do for your company’s blog is to use what works best for your brand. If you had a surge in visitor’s months ago with a post that contained humor, adding more humor to your blogs instead of just facts can help. People like to read something that’s upbeat and lighthearted occasionally, and humorous posts are more likely to be shared on social media.
One final thought, experiment with your blog and find out what works with your target audience and what doesn’t. This is a learning experience. You won’t always have the very best blog posts on the web, and that’s okay. Just work hard toward creating interesting content that your customers will want to share with others.