More About Amway History

Amway History

More About Amway History

Amway is a direct selling company and manufacturer that uses network marketing to sell a variety of products, primarily in the health, beauty, and home care markets. Amway is the global leader in direct selling with over three million Independent Business Owners (IBOs) in over 80 countries and territories around the world.

Amway is an abbreviation for “American Way” and was coined in 1959 by company founders, Jay Van Andel and Richard DeVos. Short, unique and easy to remember, Amway has been registered as a corporate name and trademark ever since.

For more than 45 years, Amway Corporation has enabled people to have a business of their own. Originally known for direct selling of their household cleaning products, such as SA8 Laundry Detergent and LOC (Liquid Organic Concentrate), their business opportunity is now supported by an excellent portfolio of hundreds of high-quality products and brands that can only be purchased through our IBOs.

Amway Corporation successfully established itself as a leading multilevel marketing business, built on strong values and founding principles that continue to sustain their company today. They have a long tradition of opportunity and business and their business is built on the simple integrity of helping people lead better lives.

The way Amway does business was defined right at the outset by its founders, Jay Van Andel and Rich DeVos. They outlined the ethical and operational standards that continue to guide both the company and its Independent Business Owners in all their activities. Those founding principles are literally carved in stone outside the World Headquarters:

Amway will always support the fundamental freedom of people to determine their own future, allowing them the time and resources to protect and nurture their family. In addition, Amway will always offer hope to individuals and the opportunity to receive reward in proportion to their efforts.

Amway is as proud of these principles as it is of more than forty years of business success. In fact, the two go hand in hand. Amway wholeheartedly believes that the strength of its business is due in large measure to the importance it attaches to these founding principles.

Today, Amway is a multibillion-dollar international business representing freedom and opportunity to millions of people in more than 80 countries and territories around the world. They offer over 3 million Business Owners the inspiration to grow those businesses, and they work hard to provide new and better ways for them to achieve their life goals.


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